LINKING SOCIAL CAPITAL TO GREEN PURCHASING INTENTIONS IN LIVESTREAMING SESSIONS: THE MODERATING ROLE OF PERCEIVED VISIBLE HETEROGENEITY

Linking social capital to green purchasing intentions in livestreaming sessions: the moderating role of perceived visible heterogeneity

Abstract Despite the acknowledged importance of green purchasing for environmental sustainability, the mechanisms and conditions through which social capital impacts green purchasing behaviors in the nitrile gloves in a bucket context of live-streaming marketing are not well understood.A mixed-method approach employing Structural Equation Modeling

read more

ON THE RECOVERY OF HEMICELLULOSE BEFORE KRAFT PULPING

To assess the feasibility of implementing hemicellulose recovery stages in kraft mills, Eucalyptus globulus wood turbo air m3f72-3-n samples were subjected to aqueous treatments with hot, compressed water (autohydrolysis processing) to achieve partial dissolution of xylan.Autohydrolyzed solids were subjected to kraft pulping under selected conditio

read more

DUBs, new members in the hypoxia signaling clUb

Cellular protein homeostasis is tightly regulated by ubiquitination.Responsible for target protein ubiquitination is a class of enzymes, the so-called ubiquitin (Ub) E3-ligases.They are opposed to a second class of enzymes, called DeUBiquitinating enzymes (DUBs), which can remove polyubiquitin chains from their here specific target proteins.The coa

read more